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As the business world becomes increasingly data driven, professors in the MBA program at BYU Marriott want their students to graduate equipped with skills that will set them apart from their colleagues and give them a competitive edge in the workforce.
A painted papier-mâché mask with a lively hodgepodge of primary colors and an obvious grin sits quietly in a Marriott School office, bearing an uncanny resemblance to the professor sitting only a few feet away.
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.