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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Visiting with top executives, touring bustling factories, and meeting with micro-credit applicants is not an everyday occurrence for Marriott School undergraduate students—unless you happen to be on a business study abroad.