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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
An average person attending a lecture about “model-driven system development” would likely be lost and confused within minutes. Likewise, as Stephen Liddle has attempted to teach this concept in his ISys 532 class, he is often met with blank stares.