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With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.
An average person attending a lecture about “model-driven system development” would likely be lost and confused within minutes. Likewise, as Stephen Liddle has attempted to teach this concept in his ISys 532 class, he is often met with blank stares.