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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
By the end of their first class period, MBA students in the power, influence, and negotiations course are engaged in a full-scale, one-on-one negotiation over the sale of a biochemical plant.