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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Following the crowd isn’t usually a good idea, but entrepreneurs can generate serious capital by jumping on the crowdfunding bandwagon. That’s the premise of an innovative new course at the Marriott School.
When Tyler Craig, a Wichita, Kansas, native, began the Marriott School application process, he hadn’t heard much about the school itself, but he’d heard plenty about its accounting program—and he was nervous.