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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Imagine hacking into a Furby, picking a lockbox, shooting targets with Nerf guns, diving into piles of (clean) trash, and sliding under string “laser beams,” all with the end goal of identifying—and then fixing—vulnerabilities in a wireless computer security system.
Following the crowd isn’t usually a good idea, but entrepreneurs can generate serious capital by jumping on the crowdfunding bandwagon. That’s the premise of an innovative new course at the Marriott School.