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Following the crowd isn’t usually a good idea, but entrepreneurs can generate serious capital by jumping on the crowdfunding bandwagon. That’s the premise of an innovative new course at the Marriott School.
It may sound like the concept for the next reality TV hit: give twenty-five undergrads nearly $1 million and turn them loose. But this is no TV show; this is a typical day in one Marriott School classroom.
It’s hard for many students to remember the days before iPods, Hulu, Twitter, and Skype. If you were to stroll across campus, odds are you could find all of these and many more technologies in use—they have become central to university life.