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Student Experiences Summer 2014 Summer 2022 Winter 2011
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Three tech-savvy students have redesigned a BYU rite of passage: the search for Provo housing.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.