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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Katalin Bolliger’s first trip outside of the United States was just the experience she wanted—eight thousand miles away from campus and surrounded by tigers and elephants.
When Tyler Craig, a Wichita, Kansas, native, began the Marriott School application process, he hadn’t heard much about the school itself, but he’d heard plenty about its accounting program—and he was nervous.