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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Katalin Bolliger’s first trip outside of the United States was just the experience she wanted—eight thousand miles away from campus and surrounded by tigers and elephants.
It’s hard for many students to remember the days before iPods, Hulu, Twitter, and Skype. If you were to stroll across campus, odds are you could find all of these and many more technologies in use—they have become central to university life.