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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Gandhi has a story. Winston Churchill has a story. Martin Luther King Jr. has a story. Great leadership is interwoven with great stories, and often this leadership comes when leaders perceive the power of their own stories.
By the end of their first class period, MBA students in the power, influence, and negotiations course are engaged in a full-scale, one-on-one negotiation over the sale of a biochemical plant.