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Gandhi has a story. Winston Churchill has a story. Martin Luther King Jr. has a story. Great leadership is interwoven with great stories, and often this leadership comes when leaders perceive the power of their own stories.
Following the crowd isn’t usually a good idea, but entrepreneurs can generate serious capital by jumping on the crowdfunding bandwagon. That’s the premise of an innovative new course at the Marriott School.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.