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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Gandhi has a story. Winston Churchill has a story. Martin Luther King Jr. has a story. Great leadership is interwoven with great stories, and often this leadership comes when leaders perceive the power of their own stories.
Four students walk into a room: a chemical engineer, statistician, computer scientist, and business strategist. It might sound like the beginning of a gag, but bringing together savvy students from a variety of disciplines is what the Marriott School’s Crocker Innovation Fellowship is all about.