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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Sickness, car wrecks, and births—INTEX, the weeklong rite of passage for information systems students, stops for nothing.
It may sound like the concept for the next reality TV hit: give twenty-five undergrads nearly $1 million and turn them loose. But this is no TV show; this is a typical day in one Marriott School classroom.