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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Sickness, car wrecks, and births—INTEX, the weeklong rite of passage for information systems students, stops for nothing.
A painted papier-mâché mask with a lively hodgepodge of primary colors and an obvious grin sits quietly in a Marriott School office, bearing an uncanny resemblance to the professor sitting only a few feet away.
Standing in front of eight corporate leaders worth billions of dollars and presenting them with a new business venture is the epitome of applied classroom learning.