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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Sickness, car wrecks, and births—INTEX, the weeklong rite of passage for information systems students, stops for nothing.
Following the crowd isn’t usually a good idea, but entrepreneurs can generate serious capital by jumping on the crowdfunding bandwagon. That’s the premise of an innovative new course at the Marriott School.