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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
Sickness, car wrecks, and births—INTEX, the weeklong rite of passage for information systems students, stops for nothing.
Following the crowd isn’t usually a good idea, but entrepreneurs can generate serious capital by jumping on the crowdfunding bandwagon. That’s the premise of an innovative new course at the Marriott School.