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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Sickness, car wrecks, and births—INTEX, the weeklong rite of passage for information systems students, stops for nothing.
Four students walk into a room: a chemical engineer, statistician, computer scientist, and business strategist. It might sound like the beginning of a gag, but bringing together savvy students from a variety of disciplines is what the Marriott School’s Crocker Innovation Fellowship is all about.
Signs mark the entrance: Production Area, Authorized Personnel Only. Inside, observers stand behind a line of caution tape, taking notes intently. In front of them a rumbling machine shuffles orange, green, and yellow balls along conveyor belts, through tubes, and down ramps.