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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
After a long day at work you come home, put up your feet, and dish out your daily complaints on Twitter.
It’s hard for many students to remember the days before iPods, Hulu, Twitter, and Skype. If you were to stroll across campus, odds are you could find all of these and many more technologies in use—they have become central to university life.