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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
After a long day at work you come home, put up your feet, and dish out your daily complaints on Twitter.
Signs mark the entrance: Production Area, Authorized Personnel Only. Inside, observers stand behind a line of caution tape, taking notes intently. In front of them a rumbling machine shuffles orange, green, and yellow balls along conveyor belts, through tubes, and down ramps.