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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.