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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
Following the crowd isn’t usually a good idea, but entrepreneurs can generate serious capital by jumping on the crowdfunding bandwagon. That’s the premise of an innovative new course at the Marriott School.