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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Gandhi has a story. Winston Churchill has a story. Martin Luther King Jr. has a story. Great leadership is interwoven with great stories, and often this leadership comes when leaders perceive the power of their own stories.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.