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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
When you have millions to give, wanting to make a difference is not just an idle wish. The biggest challenge is deciding which nonprofit can bring your vision to life.
It started out as a nutty idea, says Jeff Wilks, director of the School of Accountancy. How could students really dive into the topics that current accounting professionals are dealing with?