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Student Experiences Fall 2017 Fall 2022 Summer 2020
As the business world becomes increasingly data driven, professors in the MBA program at BYU Marriott want their students to graduate equipped with skills that will set them apart from their colleagues and give them a competitive edge in the workforce.
Imagine hacking into a Furby, picking a lockbox, shooting targets with Nerf guns, diving into piles of (clean) trash, and sliding under string “laser beams,” all with the end goal of identifying—and then fixing—vulnerabilities in a wireless computer security system.
Reducing the compensation of a CEO by half is not an easy decision. But for board members with shareholders to consider, tough decisions like these are sometimes necessary.
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.