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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Corina Slene Cuevas-Pahl has spoken Spanish her entire life, but when she found out that BYU Marriott offered a business language course in Spanish, she signed up.
Standing in front of eight corporate leaders worth billions of dollars and presenting them with a new business venture is the epitome of applied classroom learning.