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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Corina Slene Cuevas-Pahl has spoken Spanish her entire life, but when she found out that BYU Marriott offered a business language course in Spanish, she signed up.
Signs mark the entrance: Production Area, Authorized Personnel Only. Inside, observers stand behind a line of caution tape, taking notes intently. In front of them a rumbling machine shuffles orange, green, and yellow balls along conveyor belts, through tubes, and down ramps.