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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Corina Slene Cuevas-Pahl has spoken Spanish her entire life, but when she found out that BYU Marriott offered a business language course in Spanish, she signed up.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.