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BYU Marriott’s Management Communication 320 course helps shape students into powerful presenters and storytellers, which impacts their trajectories.
Imagine hacking into a Furby, picking a lockbox, shooting targets with Nerf guns, diving into piles of (clean) trash, and sliding under string “laser beams,” all with the end goal of identifying—and then fixing—vulnerabilities in a wireless computer security system.
As Grant McQueen, director of the MBA program, spoke with MBA students during their exit interviews, he perceived a common thread: many students wanted to develop stronger tech product management (PM) skills.