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BYU Marriott’s Management Communication 320 course helps shape students into powerful presenters and storytellers, which impacts their trajectories.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
As Grant McQueen, director of the MBA program, spoke with MBA students during their exit interviews, he perceived a common thread: many students wanted to develop stronger tech product management (PM) skills.
Signs mark the entrance: Production Area, Authorized Personnel Only. Inside, observers stand behind a line of caution tape, taking notes intently. In front of them a rumbling machine shuffles orange, green, and yellow balls along conveyor belts, through tubes, and down ramps.