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With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
As Grant McQueen, director of the MBA program, spoke with MBA students during their exit interviews, he perceived a common thread: many students wanted to develop stronger tech product management (PM) skills.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.