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Many nineteenth-century members of The Church of Jesus Christ of Latter-day Saints trekked more than a thousand miles across North America, pulling handcarts loaded with supplies and other precious possessions for the journey.
As Grant McQueen, director of the MBA program, spoke with MBA students during their exit interviews, he perceived a common thread: many students wanted to develop stronger tech product management (PM) skills.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.