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As Grant McQueen, director of the MBA program, spoke with MBA students during their exit interviews, he perceived a common thread: many students wanted to develop stronger tech product management (PM) skills.
It started out as a nutty idea, says Jeff Wilks, director of the School of Accountancy. How could students really dive into the topics that current accounting professionals are dealing with?
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Standing in front of eight corporate leaders worth billions of dollars and presenting them with a new business venture is the epitome of applied classroom learning.