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As Grant McQueen, director of the MBA program, spoke with MBA students during their exit interviews, he perceived a common thread: many students wanted to develop stronger tech product management (PM) skills.
At some point during their education, every BYU Marriott undergrad takes the M COM 320 class, an advanced writing course required for graduation.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.