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Doing good even better is a tall order, but it’s one that BYU Marriott’s MSB 375 course, Social Innovation: Do Good Better, has successfully taken on.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
It’s hard for many students to remember the days before iPods, Hulu, Twitter, and Skype. If you were to stroll across campus, odds are you could find all of these and many more technologies in use—they have become central to university life.