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Doing good even better is a tall order, but it’s one that BYU Marriott’s MSB 375 course, Social Innovation: Do Good Better, has successfully taken on.
It may sound like the concept for the next reality TV hit: give twenty-five undergrads nearly $1 million and turn them loose. But this is no TV show; this is a typical day in one Marriott School classroom.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.