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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Doing good even better is a tall order, but it’s one that BYU Marriott’s MSB 375 course, Social Innovation: Do Good Better, has successfully taken on.
Sickness, car wrecks, and births—INTEX, the weeklong rite of passage for information systems students, stops for nothing.
Visiting with top executives, touring bustling factories, and meeting with micro-credit applicants is not an everyday occurrence for Marriott School undergraduate students—unless you happen to be on a business study abroad.