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Doing good even better is a tall order, but it’s one that BYU Marriott’s MSB 375 course, Social Innovation: Do Good Better, has successfully taken on.
It started out as a nutty idea, says Jeff Wilks, director of the School of Accountancy. How could students really dive into the topics that current accounting professionals are dealing with?
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.