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Doing good even better is a tall order, but it’s one that BYU Marriott’s MSB 375 course, Social Innovation: Do Good Better, has successfully taken on.
As Grant McQueen, director of the MBA program, spoke with MBA students during their exit interviews, he perceived a common thread: many students wanted to develop stronger tech product management (PM) skills.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.