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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Many nineteenth-century members of The Church of Jesus Christ of Latter-day Saints trekked more than a thousand miles across North America, pulling handcarts loaded with supplies and other precious possessions for the journey.
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.