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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Taylor Halverson describes the course, Entrepreneurship 113: Startup Bootcamp, as “learning the scientific method for how to launch a business.”
It may sound like the concept for the next reality TV hit: give twenty-five undergrads nearly $1 million and turn them loose. But this is no TV show; this is a typical day in one Marriott School classroom.