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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Taylor Halverson describes the course, Entrepreneurship 113: Startup Bootcamp, as “learning the scientific method for how to launch a business.”
A painted papier-mâché mask with a lively hodgepodge of primary colors and an obvious grin sits quietly in a Marriott School office, bearing an uncanny resemblance to the professor sitting only a few feet away.