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Taylor Halverson describes the course, Entrepreneurship 113: Startup Bootcamp, as “learning the scientific method for how to launch a business.”
Three tech-savvy students have redesigned a BYU rite of passage: the search for Provo housing.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.