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Taylor Halverson describes the course, Entrepreneurship 113: Startup Bootcamp, as “learning the scientific method for how to launch a business.”
At some point during their education, every BYU Marriott undergrad takes the M COM 320 class, an advanced writing course required for graduation.
Four students walk into a room: a chemical engineer, statistician, computer scientist, and business strategist. It might sound like the beginning of a gag, but bringing together savvy students from a variety of disciplines is what the Marriott School’s Crocker Innovation Fellowship is all about.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.