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Taylor Halverson describes the course, Entrepreneurship 113: Startup Bootcamp, as “learning the scientific method for how to launch a business.”
Doing good even better is a tall order, but it’s one that BYU Marriott’s MSB 375 course, Social Innovation: Do Good Better, has successfully taken on.
Reducing the compensation of a CEO by half is not an easy decision. But for board members with shareholders to consider, tough decisions like these are sometimes necessary.
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.