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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
Imagine hacking into a Furby, picking a lockbox, shooting targets with Nerf guns, diving into piles of (clean) trash, and sliding under string “laser beams,” all with the end goal of identifying—and then fixing—vulnerabilities in a wireless computer security system.
When the BYU Marriott Inclusion Committee gathered data about students’ experiences in the business school, the committee discovered many individuals desired further guidelines on developing inclusive behavior that they could carry with them into the workplace.