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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
When the BYU Marriott Inclusion Committee gathered data about students’ experiences in the business school, the committee discovered many individuals desired further guidelines on developing inclusive behavior that they could carry with them into the workplace.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.