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Two BYU Marriott professors are lighting the way to a more accurate system of reading the stars of business.
Once the lifeblood of campfires and living rooms, stories are redefining global communication, according to recent Marriott School research.
Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.