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Faculty Research Student Experiences Winter 2007 Winter 2008
Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.
THIS IS THE FIRST OF A THREE-PART SERIES FOCUSING ON ECONOMIC SELF-RELIANCE. THE NEXT ARTICLE, IN THE SUMMER 2007 ISSUE, WILL HIGHLIGHT MICROFRANCHISING.
When Tyler Craig, a Wichita, Kansas, native, began the Marriott School application process, he hadn’t heard much about the school itself, but he’d heard plenty about its accounting program—and he was nervous.